Shortened or contracted form abbreviations, also known as contractions, are a common practice in the English language. They allow us to communicate more efficiently and expressively. However, when it comes to using contractions in your writing, especially in the context of SEO, it`s important to understand the dos and don`ts.

What are contractions?

Contractions are shortened or contracted forms of two words. Instead of writing “do not,” you can write “don`t.” Similarly, instead of writing “I have,” you can write “I`ve.” Contractions save time and space, and they can add a conversational tone to your writing.

Why do contractions matter in SEO?

When it comes to SEO, it`s important to keep in mind that search engines like Google prioritize high-quality content that is easy to read, informative, and engaging. If your content is filled with contractions, it can be seen as informal, which may not be suitable for certain types of content.

However, it`s important to note that contractions can also make your content more relatable and engaging for your audience, which can lead to more shares and backlinks. Ultimately, it`s about finding the right balance.

Dos and Don`ts

1. Know your audience and context. If you`re writing for a more formal audience or a professional context, it`s better to avoid contractions altogether. On the other hand, if you`re writing in a more casual or conversational tone, contractions can be appropriate.

2. Use contractions as you would in spoken language. Contractions are a natural part of spoken English, and they should be used in your writing in the same way. Avoid overusing contractions; they can become distracting and make your writing sound unnatural.

3. Be consistent. If you choose to use contractions, be consistent throughout your content. Mixing up contractions and their uncontracted forms can be confusing for readers and search engines alike.

4. Don`t use contractions in keywords or anchor text. Contractions are not typically used in formal language, and therefore, they should not be used in your keywords or anchor text. This can negatively impact your SEO.

Conclusion

In summary, using contractions in your writing can add a conversational tone, make your content more relatable, and save time and space. However, it`s important to consider your audience and context, be consistent, and avoid using contractions in keywords or anchor text. By following these guidelines, you can use contractions effectively in your content while still maintaining a high level of professionalism.